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軟體簡介:
There are two sides to search engine optimization (SEO): on-page
and off-page optimization. Off-page means getting links from other
websites to point back to your site, which strengthens your site's
position in search engine results. In this course, author Peter Kent
dissects the anatomy of a link, explains how links affect page ranking,
and reveals the properties that make an excellent inbound link. The
course also evaluates reciprocal linking; link building via press
releases, blogs, and articles; and the importance of using quality
links that are search-engine friendly.
