LYNDA DIRECT MAIL STRATEGY 視頻教學 英文教學版
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軟體簡介:
Mailing lists are opt-in. Your fans want to sign up for them, which
makes email newsletters one of the most powerful tools for selling your
music, merchandise, and concert tickets. Industry pro Bobby Owsinski
shares his tips for selecting a mailing list service provider, importing
email addresses you already have and creating a sign-up form to generate
more, and crafting the ultimate newsletter for your fans. Plus, get tips
on the best times to send your emails, and learn ways to incentivize
followers on other platforms to sign up.
Get more music marketing tips from Bobby in Website Management for Musicians
and Bands and Facebook for Musicians and Bands. More courses in this series
coming soon!
Topics include:
‧Why your mailing list is so important
‧Choosing a mailing list service
‧Creating lists
‧Importing email addresses
‧Deciding on a subscription strategy
‧Designing the newsletter
‧Crafting your copy
‧Using templates
‧Getting fans to respond to your newsletter
